Indivisible LOGO

Branding was not top-of-mind in the early days of the Indivisible Guide, when they scrambled to create a downloadable PDF in 72 hours because their viral Google Doc kept crashing. Within a year the Indivisible Project would become a nationwide progressive advocacy powerhouse, with over 6,000 groups in every US state. As they grew in prominence, they needed a brand that reflected their stature and their destiny – as the future of progressive organizing. The final logo is a sleek and modern design that highlights the most important element of the Indivisible Project, the people themselves.

Role: Executive Creative Producer

Goal: Brand Identity Refresh

Agency: Freelance (Volunteer)

Agency Services: Brand Strategy, Brand Identity, Logo Development

Design by: Kevin Roberson and Roz Romney

Industry: Digital Advocacy

 

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