Branding was not top-of-mind in the early days of the Indivisible Guide, when they scrambled to create a downloadable PDF in 72 hours because their viral Google Doc kept crashing. Within a year the Indivisible Project would become a nationwide progressive advocacy powerhouse, with over 6,000 groups in every US state. As they grew in prominence, they needed a brand that reflected their stature and their destiny – as the future of progressive organizing. The final logo is a sleek and modern design that highlights the most important element of the Indivisible Project, the people themselves.
Role: Executive Creative Producer
Goal: Brand Identity Refresh
Agency: Freelance (Volunteer)
Agency Services: Brand Strategy, Brand Identity, Logo Development
Industry: Digital Advocacy